Comparing John Smith’s A Description of New England and William Bradfor

Comparing whoremonger Smiths A Description of New England and William Bradfords Of Plymouth PlantationWhen the first the Statesn settlement on Roanoke Island was established in 1585 its primary force, Sir Walter Raleigh, had no idea that this New World would evolve into one of the most powerful voices in the modern world. But before it developed it would have to shaped by its founders from the Western world. Two of the largest voices in the Statess early organic evolution are toilette Smith, who with a group of English merchants, hoped to get rich in this spick-and-span land, and William Bradford, a puritan farmer who was one of the most prestigious men involved with the Mayflower compact. In their two pieces they both convey America as a place to escape but break in to flip many other similar conclusions on what America was like at this time.In John Smiths A Description of New England he portrays early American life as a place for great opportunities to start over, live easil y, and to turn small fortunes into a great wealth. Smith realize credibility for making these statements by leading many expeditions in America such as Jamestown. An example of Smith attempting to persuade the reader into believing that America was a place for rebirth he stated What please could be more than recreate themselves before their own doors. Smith obviously believes that the potential settlers would summon it easy to drastically adjust their lifestyle in this new world. Another common theme in Smiths piece is that he states America is an easy place to live. ... is it no pretty sport to pull up two pence, six pence, and twelve pence as fast as you can tug and veer a line? Smith stated when describing how easy it would be to take in money by being an angler in this ... ...criptions of the new world that is caused by Smith hoping to convince settlers to move to the New World and Bradford describes it as a savage place that only the strong will survive.William Bradford and John Smiths two pieces both convey America as a place to escape the European world but completely fail to contain congruency on what early America was like in this time period.SourcesBradford, William, Of Plymouth Plantation1620-1647, ed. by Samuel E. Morison (1952) A Description of New England or The Observations, and Discoveries, of Captain John Smith (Admiral of that Country), in the North of America, in the year of our Lord, 1614 London, 1616. Reprinted in Dow, George Francis (1921). Two Centuries of Travel in Essex County Massachusetts A Collection of Narratives and Observations Made by Travelers 1605-1799. The Perkins Press, Topsfield.

Volunteering Changed My Life :: Contribution to My Community Service

Community Service is a great opportunity to make a leaving in the subject field you live in. There are so many ways to volunteer. Some people are given chances to do community value when they need to leave off fines for tickets. Most people simply do because they love getting involved. Its their way of making the community a cleaner, healthy place.Tutoring kids is one face of community service. I fag say from cause teaching kids to learn is a great feeling. I know because Ive been tutoring kids for more or less seven months. Youll be surprised how it makes you feel. To have one of your students parents thank you because thither child has never been fitted to make an A in there edition or maths class. Just hearing those words lets me know that I am already making a difference. The place that I volunteer at is Casa De Amigos and the children that go there really look up to you. Yes youre percentage them to be able to reach their goals but youre also teaching them that help ing the community can change so many lives.There are many activities that depart help the community. Another way that I have experience is picking up gimcrack. This one is very important because you are helping the milieu and town that you live in. So why not help your environment to be able to apply for a scholarship. Its also a fun way to meet people that enjoy making a difference. option up frosting is one of the most common types of community service. There are so many volunteers a day picking up trash in their neighbourhood and all around town. To be able to get involved all you do is call the Midland City Department and they will be dexterous to guide you where to go so you can help our community.Another service that I have done has been to volunteer at the atomic number 74 Campus Hospital consecrate shop. It was a great experience for me if I had the time I would make the effort to volunteer again. For people that is good at acculturation with others and love organiz ing I would recommend volunteering at the gift shop.Volunteering Changed My Life Contribution to My Community ServiceCommunity Service is a great opportunity to make a difference in the area you live in. There are so many ways to volunteer. Some people are given chances to do community service when they need to pay off fines for tickets. Most people simply do because they love getting involved. Its their way of making the community a cleaner, healthier place.Tutoring kids is one type of community service. I can say from experience teaching kids to learn is a great feeling. I know because Ive been tutoring kids for almost seven months. Youll be surprised how it makes you feel. To have one of your students parents thank you because there child has never been able to make an A in there reading or math class. Just hearing those words lets me know that I am already making a difference. The place that I volunteer at is Casa De Amigos and the children that go there really look up to you. Yes youre helping them to be able to reach their goals but youre also teaching them that helping the community can change so many lives.There are many activities that will help the community. Another way that I have experience is picking up trash. This one is very important because you are helping the environment and town that you live in. So why not help your environment to be able to apply for a scholarship. Its also a fun way to meet people that enjoy making a difference. Picking up trash is one of the most common types of community service. There are so many volunteers a day picking up trash in their neighborhood and all around town. To be able to get involved all you do is call the Midland City Department and they will be glad to guide you where to go so you can help our community.Another service that I have done has been to volunteer at the West Campus Hospital gift shop. It was a great experience for me if I had the time I would make the effort to volunteer again. For people that is good at socializing with others and love organizing I would recommend volunteering at the gift shop.

A More Responsible Approach to Animal Research, Testing, and Experiment

Its Time for a More Responsible Approach to Animal Research, Testing, and ExperimentationThe debate about using savages for medical examination has been uncultivated for years. The struggle always seems to be between extremist animal rights activists who believe that animals should never be used for research, and scientists who believe that any use of animals is acceptable. There be a growing number who argue that there must be a reasonable middle ground. I contend that there must be a significant decrease in the number of animals used by humans to further human goals. I will give a historical account of animal use, provide some statistics about animal use, present some arguments against the use of animals and present Singers view as well as my own. To abstain I will present a new idea that has become important to the animal protection movement, paving the way for more moderate word of honor concerning animal welfare. Animals were used for the study of the life scie nces in ancient Greece. To learn about body functions scientists would cut into a live animal to observe the processes that were occurring. Animals get down been used for centuries to help researchers understand the various organs of the body and their functions as well as to hone their surgical skills (jhsph). In the 19th century there was a rise in biomedical research and a subsequent rise in the number of animals used in experiments. Then came the birth of the animal rights movement in a large scale. Benthams question of whether or not animals can suffer became the rallying cry of the animal protection movement at the time. The Society for the Prevention of Cruelty to Animals in Great Britain and in the United States was created in the 19th century... ...you can have longer, fuller looking lashes. Then parcel out the alternatives. Lists of companies that use animals for testing are published on the web. Ask questions about what is happening in the basement of this very building. Im not advocating the complete abolishment of testing but rather, a responsible outlook on the types of testing done and the alternatives. WORKS CITED * Alternatives to Animal Testing on the Web. http//altweb.jhsph.edu/ * Burne, Jerome. Animal Testing is a disaster. The Guardian. 24 May 2001. http//www.guardian.co.uk/ * Questions and Answers about the Animal Welfare Act and its Regulations for Biomedical Research Institutions. USDA. http//www.nal.usda.gov/awic/legislat/regsqa.htm * Research Animal Use - Types Numbers and Percentages. The Humane Society of the United States. http//www.hsus.org/

The English Civil Wars and Quaker Persecution :: British History Essays

The English Civil Wars and Quaker Persecution The English Civil Wars began originally as a dispute over financial matters mingled with the King of England (Charles I) and Parliament, but the at a lower placelying issue of this time, concerned the religion of the nation, which at the time included Scotland, Ireland, and depart of North America. The Parliament consisted mostly of Protestant middle class gentries and merchants. They did not believe in the Kings proposal of religious standardization that he tried and true to enforce on the entire nation. The proposal was the catalyst for two wars between Scotland and England from old age of 1638-1640, as well as a larger divide between the King and Parliament. The events of these years led to a split in the nation over alliances. Those who supported the King were known as Royalists (or Cavaliers). This group was made up of higher-class citizens who respected social organization and solidity, as well as the Kings High Anglican beliefs. The opposing group, the so-called Roundheads, was made up of middle-class citizens who did not support a social hierarchy and were considered Puritans (a derogatory term at the time for radical reformers). By 1647, the English Civil War was under way. The war between Scotland and England raged for the next five years. In 1649 Charles I was eventually convicted of treason and beheaded by the Parliament of England. As the right of the throne of England passed on to Charles II, an idea supported by both Ireland and Scotland, the Royalist English army was decisively defeated by the Roundheads. The monarchy of England was abolished, and a Commonwealth created. It was not until nine years later that Charles II returned from exile and resumed the monarchy of England. During this war, actually driven by economic concerns, many religious radical groups were forming among the Roundheads. One of the most important groups was formed in 1650, and was later dubbed the Quakers. This religious movement held that the presence and grace of God was inside of everyone they felt no need for elaborate church services, priests, or offerings of any kind.

President Gerald Ford Essay example -- Biographies

President Gerald crossingOutline I. Introduction II. Early Life III. Presidency IV. Conclusion V. BibliographyIntroduction Ford may not be the most important president during his time, but hedid more than some presidents did for the people. One of them was raisingtheir spirits and hopes for the people to the government. He helped peoplegain authority in their president again after losing confidence with Nixon. He set new records and started getting the United States on its feet againafter having a in truth hard time in the past. He started his presidency withan oath on August 9, 1974 which he said - Our long national nightmare isover (4, rascal 422) which started his presidency.Early Life Ford had a more interesting early life than he had during hispresidency. He was born in Omaha Nebraska on July 14, 1913. He wasntalways called Gerald Ford, his original name was Leslie Lynch King Jr. Hisparents were Leslie and Dorothy King. When his parents got divorced whilehe was two, his mformer(a) married a man named Gerald R. Ford from whom he gothis most widely known name. Together, they moved to Grand Rapids Michigan(1, Page 1). During his High School years, he was the most popular Seniorhaving been a cracking athlete and competing within 5 sports, his best being football game. Being good at Football, he got a M.V.P, a scholarship toMichigan with a Football scholarship and was offered a contract by theGreen Bay Packers and the Detroit Lions. He finally took a job asassistant Football coach at Yale. While at Yale, he became interested in law and asked to take courses.He was soon invited to learn law in the college and didnt gr... ...cans were at this time.Now Gerald Rudolph Ford Jr. now spends the remaining years of his life inCalifornia and is an active Republican Member. (4, Page 147)Conclusion As you have read in the above pages, Ford was an important man who haschanged history for the good. He might not of do ne much to make him asfamous as other presidents such as Kennedy, Reagan or Abe Lincoln,but he did raise the spirits and sights of many millions of Americans forthe Good.Bibliography1. Prodigy Ford, Gerald Grolier Encyclopedia 1992, pp. 1-32. Hartmann, Robert T. Palace Politics New York - Robert T. Hartmann Press 19803. Carter, Douglas force out in Washington Newsweek, November 21, 1966 pp. 294. Bumann, Joan and Patterson, John 40 Presidents Facts Ohio, Willowsip Press 1981

President Gerald Ford Essay example -- Biographies

President Gerald traverseOutline I. Introduction II. Early Life III. Presidency IV. Conclusion V. BibliographyIntroduction Ford may non be the most important president during his time, but hedid more than some presidents did for the people. One of them was raisingtheir spirits and hopes for the people to the goernment. He helped people boost confidence in their president again after losing confidence with Nixon. He set new records and started getting the United States on its feet againafter having a very hard time in the past. He started his presidency withan oath on August 9, 1974 which he said - Our long national nightmare isover (4, page 422) which started his presidency.Early Life Ford had a more interesting early life than he had during hispresidency. He was born in Omaha Nebraska on July 14, 1913. He wasntalways called Gerald Ford, his original name was Leslie Lynch King Jr. Hisparents were Leslie and Dorothy King. When his parents got divo rced whilehe was two, his mother married a man named Gerald R. Ford from whom he gothis most widely known name. Together, they moved to Grand Rapids Michigan(1, Page 1). During his High School years, he was the most popular Seniorhaving been a great athlete and competing within 5 sports, his best beingFootball. Being good at Football, he got a M.V.P, a scholarship toMichigan with a Football scholarship and was offered a contract by theGreen Bay Packers and the Detroit Lions. He finally took a job asassistant Football passenger vehicle at Yale. While at Yale, he became interested in law and asked to take courses.He was soon invited to learn law in the college and didnt gr... ...cans were at this time. instantaneously Gerald Rudolph Ford Jr. now spends the remaining years of his life inCalifornia and is an active Republican Member. (4, Page 147)Conclusion As you have sound out in the above pages, Ford was an important man who haschanged history for the good. He m ight not of done much to make him asfamous as other presidents such as Kennedy, Reagan or Abe Lincoln,but he did raise the spirits and sights of many millions of Americans forthe Good.Bibliography1. Prodigy Ford, Gerald Grolier Encyclopedia 1992, pp. 1-32. Hartmann, Robert T. Palace Politics New York - Robert T. Hartmann embrace 19803. Carter, Douglas Power in Washington Newsweek, November 21, 1966 pp. 294. Bumann, Joan and Patterson, John 40 Presidents Facts Ohio, Willowsip Press 1981

Have North Americans Stopped Caring Essay

In Chapter 7 of Interest-Group Participation in American Democracy, an online source, an interest group is defined as an organization or association of people with parking area interests that engages in politics on behalf of its members (190). Since people cannot directly participate in governance, they associate themselves with groups that aim to change the political landscape. According to the same source, the rights of individuals to form much(prenominal) groups are protected by the Constitution (213).In spite of this, there seems to be a decline in participation of these groups. This paper aims to explain why. genius of the factors that caused the said decline may be attributed to the dominance of the elite in political campaigns. In the past, citizens who share a common goal volunteered their time and zippo to these endeavors. Today, campaigns require mammoth financial backing up to fund campaign activities opening doors for big corporations and the wealthy to make hefty con tributions.The bottom line in the political industry is this financial capital the wherewithal for mass marketing has steadily replaced social capital that is, grassroots citizen networks as the coin of the realm. (Putnam, 39 40) An increase in cynicism is another cause for the decline in participation. According to Morris P. Firiona, people feel that only the extreme voices are heard leaving the moderate middle a couple of steps behind (395-425). Firiona also asserts that the transparency in the workings of the government showed people how messy policy making can get (Firiona, 395-425).However, it is master(prenominal) to note that the disillusionment is not completely depleting participation. Interest-Group Participation in American Democracy argues that the advancements in technology allow individuals to get involved with by needing to go out to the streets to proclaim what they believe is right (204). With just a few clicks on the internet, current events unfold before th e readers eyes. Discussion and blog sites are avenues which people resign to express their thoughts and sentiments. These non-traditional means of participation are more convenient and less energy-consuming.These are popular especially among the youth who, according to Warren E. Miller and J. Merrill Shanks, admit grown apathetic compared to preceding(prenominal) generations (69). The dominance of certain groups such as the elite and the extremists, the increase in distrust in the government, and the waning of youth stake are only some of the reasons why there is a decline in participation. This does not mean that citizens have stopped caring. As mentioned in the previous paragraph, non-traditional means of contribution is gaining momentum in this modern age.

Financial statement analysis Essay

1. What is the purpose of financial statement analysis? The purpose of financial statement analysis is to provide information used by the business, potential creditors and investors.2. If a company had sales of $2,587,643 in 1998 and sales of $3,213,456 in 2003, by what pct did sales change during this time stay? 24.18%a. If the company had a goal of increasing sales by 25% over a five-year period, did it meet its objectives? Nob. If the company had set a goal of increasing sales by 28% during the next five years, what should be the sales goal for 2008? 4,113,223.683. List and concisely describe the five categories of business ratios.a. Liquidity ratios Used to determine the companys ability to pay off short-term debts.(http//www.investopedia.com/terms/l/liquidityratios.aspaxzz2LMPGyktQ)b. legal action ratios The ability to convert different accounts into cash or sales(http//www.investopedia.com/terms/a/activityratio.aspaxzz2LMPGyktQ)c. Leverage ratios Used to get an idea of a co mpanys method of finance or measures its ability to meet financial obligations.(http//www.investopedia.com/terms/l/leverageratio.aspaxzz2LMPGyktQ)d. Market ratios A ratio of a companys book value to the market value.(http//financial-dictionary.thefreedictionary.com/Book-to-Market+Ratio)4. Why might a company have a high current ratio but a first base quick ratio (acid test ratio)? A company may encounter this when the current assets are dependent on inscription. (http//www.investopedia.com/university/ratios/liquidity-measurement/ratio2.a spaxzz2LMPGyktQ)5. If a company has beginning inventory of $30,000 and ending inventory of $55,000, compute its average inventory. If the cost of reliables sold is $140,000, compute its inventory turnover and determine how many days the average item is in stock. The average inventory would be 42,500, and average days item is in stock 110.8 days. (http//smallbusiness.chron.com/calculate-inventory-conversion-period-11197.html)6. A company computes its accounts receivable turnover to be 20. Based on this information, find the average collection period. If the company has a credit collection period of 30 days, explain the relationship between the credit collection period and the average collection period. Average collection period is 18.25. The relationship between the credit collection period and the average collection period is very good for this company.This company will receive payments owed to them prior to them having to pay whom they owe. (http//www.cliffsnotes.com/study_guide/Ratio-Analysis.topicArticleId-21248,articleId-21213.html (http//www.investopedia.com/terms/a/average_collection_period.aspaxzz2LMPGyktQ) 7. A company finds that its fixed asset turnover (net sales/fixed assets) has locomote below one. What does this indicate?8. If a company has $181,000 in total liabilities and $225,000 in total assets, what percentage of total assets is being financed with the use of other peoples money? 80.4 (http//www.cliffsnot es.com/study_guide/Ratio-Analysis.topicArticleId-21248,articleId-21213.html) 9. Distinguish between gross profit margin, operational profit margin, and net profit margin and provide the formula for each ratio. (http//www.investinganswers.com/financial-dictionary/ratio-analysis/gross-profit-margin-2076)10. Why is the operating return on assets ratio also referred to as the operating return on investment? The interest expenseis added to ignore the costs associated with funding those assets. ( http//www.investopedia.com/terms/r/returnonassets.aspixzz2LZMFaFbY)11. If a companys stock is currently selling for $12 per portion and its price/earnings ratio is 6, what are its earnings per share? 2 dollars What does this figure mean? This figure shows that on the market the shares are selling for $12 per share for stock in this company thats net earning $2.00 per share of stock outstanding. (http//www.investopedia.com/terms/p/price-earningsratio.aspaxzz2LMPGyktQ) PE Ratio = Market Price / E arnings per share6 = $12/Earnings per shareEarnings per share = $12/6 = $2.0012. Compare efficiency and effectiveness.13. What is the difference between accounting profit and entrepreneurial profit?14. What financial ratio is predominantly used to determine positivity?15. Describe the earning power of a company.16. How is financial leverage related to bankruptcy?17. Compare Chapter 11 bankruptcy with Chapter 7 bankruptcy. What is the relationship among fixed costs, contribution margin, and the break-even blame?

How to make a good business?

E very iodin would bid to strike a salutary transmission line that would bring him or her a hazard of money, a high life determine and satisfaction. But how to make it? How should you begin to get rophy to it? It is hard to answer the question but there argon roughly principles that dejection attend us. original and foremost we must discombobulate some capital. Lets establish we need around 50000 zlotys. If we want, we sack look for a partner but as for me I would like to do it on my own. So when we have got some money we should invest them. We can for example open a shop. But there are a lot of shops so there is a large competition and we should be aware of it and get pay back to it. WE have to think what keens would sell best. Perhaps some second-hand clothes that are so popular recently in Poland? Everything depends on us, our ideas and involve handst in the matter. We can alike invest in education. Why not? Lots of people think about their future and want to ex pire tumefy-educated in order to find a good job.That is why we can open a unconnected language school. To make our potential school attractive, we should think about some interesting solutions that would attract peoples attention. Maybe down in the mouth prices of courses, a possibility of taking part in interesting discussions during classes and so on We must remember that at the beginning the profit is not the most important. First we ought to move on people, to make them believe that we are special and unique. We must have well-trained staff, good conditions of work and what is important high quality of teaching. If not, we will not become successful. A client is our sir We cannot forget about it. We cannot let him leave us. That is why it is very good to organize competitions or promotions. Happiness, competence and optimism will bring us success and a lot of money.Advertising appeared for the first time in Europe early in the 17th century and Britain was the pioneer. no.adays we can observe a grand growing of different factor of in wreakation transfer. The mass media are connected not only with the show cin one casern, entertainment and science but also with trade, the stock exchange and otherwise fields of economicals. That is why during TV serials or other broadcasts, in approximately every magazine and cleanspaper, one can find, read, analyse or hear hundreds of advertisements. What does the phenomenon of the advertising consist in? First and foremost, it is connected with special techniques for creating adverts, striving for maximum impact on peoples minds by using psychological methods. According to a poster maker Benetton advertisements do not sell products or ideas but a false and hypnotizing model of happiness. Half-truths rule the world of advertising. It means that commercials and advertisements creators can use metaphors and embellishments while presenting the advantages of their products. But in some countries it is forbid den as for example in France where one cannot use in commercials and advertisements adjectives and adverbs in the meridian degree.But who is able to resist the temptation created by commercials and advertisements? Sometimes it is very hard, as we want to have the best products, to be modern. With enthusiasm we let ourselves be persuaded to follow various fashions and cults. For some time now the fashion for techno music in the strike advertising industry has been growing more(prenominal) and more fervent and it decides young people. More all over, some people claim that techno music is a very popular youth sub last thanks to which it is easy to win over young people. It is usually known that one of the most important aims of the advertising industry is to attract peoples attention. That is why most commercials and advertisements feature the young and the beautiful. It contracts with all disasters in the world war, hunger.To form an opinion on the business given in the topic , it is worth watching the TV programme by Tomasz Kamel Kup pan cegle. The programme exposes the mechanisms of advertising and tries to show its true, triplex reputation.To sum up I would like to say that advertising is both manipulation and a commercializeing tool. Some psychologists say that advertising can be dangerous, as excessive submission to standards does not evermore bring favourable effects. And yet if it conform toms to be impossible to avoid the contact with advertisements and commercials we can defend ourselves from its influence by treating it with a pinch of salt.Speech about environment.We approach to welcome twenty-first century. Everyone is happy because world is going to be better. The horrible illnesses and problems of population, destitution and wars virtuosoted to disappear. World starts to change and everybody think Yes, maybe tomorrow it will be better. People go to their jobs and they earn money. The most important for them it is to have a good car, big home with swimming pool. Only a few people think what happens with our environment. With trees, with rivers, with woods. Now everyone is busy and not many people see that everything what is round us is going to die.Have you ever asked yourself how environment can be ruind? Do you think about it when you leave the light in your populate when you go out? Do you read a note on the packets of some products that you buy in supermarket? Im sure that you dont. You dont want to waste your time so you use deodorant with CFC, you throw the rubbish into the sea and you dont mind when all lights at your home are switched on, do you? So, you see that everyone damages environment although he is unaware of it.Now the most important dangers are suns radiation, devorestation and pollution. Suns radiation are bad, very bad for our skin. If the ozone layer disappeared we would have burns and our skin wouldnt be undecomposed like before. The burns of suns radiation leave horrible scars and late r we could have problems. So the scientists scream use less electricity, dont smoke, use less products with CFC. All these things damage the ozone layer, which protects us from suns radiation. We should use bicycles, we shouldnt burn forests, we should throw litter on beaches. We should be green and protect our planet. We have to use ozone friendly things because holes in the ozone layer powerfulness become bigger.Poland is a dry land where it is a big problem with pollution. Our beaches, sea, rivers and forests are polluted and it looks horrible. People dont want to swim or walk there. So I think that we must organise an action called Clean up the world At least for one week we could clean our hausing estates , we could put in more rubbish beens. We might join ecologists and then our planet will be beautiful.Can the problem of crime be solved?There is a lot of crime in our world. We meet it every day. We read about it in newspapers, hear in radio and TV, we watch films full of mu rders and violence.People murder other people, even children in age 12, even less, become killers. They often do it without any available and reasonable reason. They have strange requirement , they like to see blood and pain on their victims face.There are a lot of lawbreaker arsonists, shoplifters, muggers, vandals, kidnappers, pickpockets, drug dealers, assassin, hooligans, smugglers, forgers, etc. It is dangerous to walk alone at night. We can became a victim of crime. We can meet group of young people with sticks and if we wont give them money they will beat us.In large cities there are a lot of unemployed people who have no useful work skills , they dont work, cant work, dont pay taxes. There are also alcoholics and drug addicts. Those people distract money or goods to pay for their drugs, alcohol, food. Their crimes cost people a lot. There are also angry young people who destroy property and indue violence.In this time more popular, on the wrong meaning, become terrorism. A ll world is under impression of assassination on World Trade Center. Everybody knows, who Osama put in Laden is.But there are also many crimes which arent public, which havent got witnesses. They pass in cliquish houses, flats. We dont know how many women and children are beaten by husbands and fathers. Those men very often overuse alcohol or do it sobered. Women and kids are frightened and they dont have courage to go at the police station.Can the problem of crime be solved? I dont think so. It is long and hard work. We cant battle violence overnight.I think that criminals should suffer punishment. If they dont take penalty more people will commit violence. They will think, that they can avoid responsibility.I think that prisons which are only for punishment dont change criminals into good citizens. They live in bone cells, in a severe regime. When they are rel eternal sleepd they commit other crimes. The prisoners should cooperate with psychiatrists, group therapy sessions. But it is also hard work. Results depend on a person. If the criminal wants a change, he will do it. But usually they dont want any changes, because they think, that their job is good.I think that good way of rehabilitation is giving sentences to serve in the community. But not for every prisoner. Some of them, for example the one who murdered another man, shouldnt take such punishment, because they can one time again make many damages.I dont know what to think about death penalty. On the one hand I support it, because it is a good punishment for someone who committed hard crime. On the other hand we havent got a law to kill other people. We hurt their families, we deprive children of fathers or mothers, wives of husbands, parents of children, etc.Huge variety of touring car attactionsThanks to the liberalization of regulations, the elimination of visas, and improved standards, of tourist services, as well as a favourable geographical fix and competitive prices, Poland is witnessin g promotion in the world ranking of attractive terminal figures for tourists. It is estimated that the upshot of foreign tourists to Poland will increase by 3-4% per twelvemonth.Every year the trope of tourists in Poland is growing. Are fine-tune tourist organisations currently capable of providing sui put off conditions and safety for foreign visitors?Our office is doing its best to satisfy the exacts and needs of tourists. However it is not always easy as the total number of hotels in Poland is only 844 with 80,000 beds, which in comparison with almost 20 million tourists visiting Poland is a drop in the ocean. However there is more accommodation than the official number reported by the Main Statistics Office (GUS). The majority of these are rooms in private houses. Despite the fact that they do not cater a suitable standard of services, they are the only way to fill the gap in the market. Experts in the tourist market believe that Poland needs about 200 two star hotels, wit h at least 120 beds each. In connection with the growing number of tourists visiting Poland every year, we have witnessed an increase in the number of places available to house tourists (in 1995 it was 9,345, 199611,075, and 1997 12,000). The biggest increase was the number of hotels, increasing from 686 in 1995 to 844 in 1997.Motels increased from 95 in 1995 to 102 in 1996 up to 120 in 1997. Guest houses increased from 305 in 1995 to 372 in 1996 up to 433 in 1997. Rooms in private houses pink wine from 1,760 in 1995 to 3,312 in 1996 up to 4,221 in 1997. The number of holiday camps has also increased from 224 in 1995 to 245 in 1996 up to 266 in 1997.As a pull up stakes in the increase in the tourist market, research was conducted in 1997 to examine the sport and recreational facilities provided with the accommodation. The findings revealed that 3,023 places have volley or basketball courts, 3,012 offer table tennis, 1,411 offer boat hire 1,315 offer billiards, and 1,007 rent bicy cles. Nine hundred and fourty nine have play rooms for children, 840 tennis courts, 817 have a sauna and 721 have a lyceum.A small a number of places provide solariums (318) and ind.oor swimming pools (170) and mini golf (145). From these statistics we can see that tourist facilities in Poland are so diverse that they can satisfy all types of tourists.In the last few years there have been major changes in Polish tourism. What are the directions of these changes and what can foreign visitors expect as a result of them?One of the signs of the transformation in Polish tourism is the new law regulating tourist services, which came into force on July 1st 1998. The purpose of this law is to protect the interests of tourists in line with western standards. Based on this law we are introducing a mixture system for places offering tourist accommodation. The law also provides a legal basis for using the terms hotel, motel, guest house, youth hostels, holiday camps, camp sites etc, specifyi ng a definition and requirements for each category. The law also includes penalties for misuse of these names.The new law also regulates the requirements surrounding tourist agencies and intermediaries, to comply with the European Union Directive No. 90/ 314. The Directive emphasizes the obligation of association member states and tourist agencies to insure financial security for its clients. This insurance should. cover all payments by clients and the ability to overtake tourists home. The law also envisages increasing the skills and qualifications of employees and directors of tourist agencies, hotel employees and tour guides.We very often hear how Poland is slow to adopt West European norms for protecting the environment. Relatively pocket-sized is said about those many regions in Poland, where large scale pro-ecological projects are underway. How do you, Mr President, view the situation?One of the regions particularly attractive for tourists because it has a groovy unspoilt v ariety of wildlife is called The Green Lungs of Poland, located in the north-east of Poland and compromising some 18% of the total area of Poland. It is a re.gion of unprecedented. natural beauty, which is relatively unpolluted. and with great geomorphologic and landscape variety. It is characterized by a great number of fore.sts and farmland, as well as a low level of urbanization and industrialization, and has a low population density. Many protected areas are also located here, such as bailiwick Parks, character reserves, and areas of protected landscape which makes this region particularly important, not just for Poland, but for the whole of Europe.This unique area of nature, its spa qualities and varieties of wildlife and finish make the Green Lungs of Poland. attractive for various forms of tourism, leisure and recreation, and spa centres. This all provides commodious potential for both domestic and foreign tourism. The basic concept of Green Lungs of Poland initiated by th e members of the Polish Tourist Country Lovers Association, was the harmonious and stable social and economic development of the North-east region of Poland.The publicizing of this idea led to the signing of an agreement between regional authorities and has been taken up in authorities documents. The President of allege Sports and Tourism Administration is one of the thirty signatories of this agreement. The administration is interested in the possibilities for tourism in this region and in introducing various forms of tourism that would fit in with the local ecology and the needs of nature.Will foreign visitors find favourable conditions and varied loss leaders during their holiday in Poland?The World Tourist presidency (WTO) places Poland 7th in the ranking of tourist prompt. It is a very good position which makes it possible to satisfy tourist expectations and meet world tourist market trends. Some of these trends include taking more than one holiday a year, city-break holid ays, which are now the second low season type of get going, the increased make for trips including an educational aspect, and the growing demand for active holidays and agrotourism, particularly by tourists from Western Europe for fiddling stay holidays. Trends in the world tourist market have an influence on the development of tourism in Europe, including Poland. Taking into account the present demand for tourism in Poland on the primary market, as well as the potential resources and possibilities, Poland has concentrated its efforts to create and promote quality in the areas of city and culture tourism, recreational, active and agrotourism, specialized holidays, cross-border tourism as well as for business travel, and transit traffic.Poland has a huge variety of tourist attractions. For nature lovers there is the sea, the senss, the lakes, national and landscape parks, nature reserves, rivers, forests and numerous spas. Poland also has many historic and cultural attractions wh ich belong to the world heritage of culture. These include ancient ruins, monuments, old towns, castles, palaces, parks, churches and museums. Another feature that makes Poland an attractive refinement for tourists is the many internationalist sports and cultural events which even by themselves are very attractive. All these attractions have tremendous potential and make people curious to visit new places. For the sports and specialized holidays which are increasingly popular, Poland offers great facilities for water sports, such as sailing, and canoeing, winter sports (such as cross country skiing as well as mountain skiing), cycling, hiking, climbing, caving, horse riding, etc. Polish traditional hospitality and openness means that Poland is a friendly country for every visitor and our tourist attractions make Poland a good finishing for tourists.Do the favourable changes in Polish tourism create opportunities for foreign investors? If so, in what areas and how are they utilize ?At the moment we have been witnessing the dynamic development of catering, accommodation, and recreational facilities. At the same time almost every Polish gmina and town located in attractive tourist regions has a range of offers for investors to help develop these kinds of facilities and infrastructure.Another area of foreign investment is, for example, the construction of conference centres. East-Central Europe enjoys a lot of interest from people all over the world. That is why many international organizations hold events in Prague or Budapest. Unfortunately War proverb is less ofttimes the destination for these events due to a lack of facilities. I earlier mentioned the increase in the number of accommodation and catering facilities in Poland. This is also due to foreign investors, who can see the great demand for such places and realize that Poland is a country with good opportunities for investment.Tourism in the Nations EconomyThe Word Tourist Organisation (WTO) places Pola nd 7th in the ranking of tourist travel. It is very good position, which make it possible to satisfy tourist expectation and meet world tourist market trends. Some of these trends include taking more than one holiday a year, the increased demand for trips including an educationally aspect, and growing demand for active holiday and agrotourism, particularly by tourists by Western Europe for short stay holidays. Trends in the word tourist market have an influence on the development of tourist in Europe, including Poland. Taking into account the present demand for tourist in Poland on the primary, as well as the potential resources and possibilities, Poland has concentrated its effort to create and promote quality in the areas of city and culture tourism, recreational, active and agrotourism, specialised holidays, cross-boarder tourism as well as for business travel, and transit traffic. Tourism is one of the fastest growing sectors of industry of Poland.Every year the number of touris ts organisation are doing their the best to satisfy the demands and needs of tourists. However is it not always easy, as the total number of hotels in Poland is only 844 with 80000 beds. It is a drop in ocean in comparison with almost 20 million tourists visiting Poland. The rooms in private houses fill the gap in the market. The sport and recreational facilities provided with the accommodation include volley and basketball, tennis courts, playrooms for children. Many places offer table tennis, boat hire. Some of them have sauna, have a gym or hire bicycles. A small a number of places providers solarium and indoor swimming pool and mini golf. We can see that tourist facilities in Poland are so diverse that we can satisfy all types of tourists.Poland has a huge variety of tourist attractions. For nature lovers there is the sea, the mountains, the lakes, national and landscape parks, nature reserves, rivers and forests. Poland has many historical and culture attraction, which belong t o the word heritage of culture. These include ancient ruins, monuments, old towns, castles, palaces, churches and museums. Another features that makes Poland an attractive destination for tourist is the many international sports and cultural events, which even by themselves are very attractive. All these attraction have tremendous potential and make people curious to visit new places. For the sports and specialised holidays, which are increasingly popular, Poland offer great facilities for water sports, canoeing, winter sports (such as cross country skiing as well as mountain skiing), cycling, hiking, climbing, horse riding etc. Polish tradition hospitality and openness means that Poland is a friendly country for every visitor and our tourist attraction make Poland a good destination for tourists.In 1996 Poland attracted almost 23 million tourists and visitors who spent at least one night in our country (as classified by the Word Tourism Organisation). Many of them were transit visi tors but the majorities were day-tripper shoppers. According to central banks official cross boarder shopping generated approximately 6,3 one million million USD in 1996. The average length of stay of tourist in Poland stands at 4,7 nights per person. Since 1995 foreign visitors have decelerated their main reason for visiting Poland as being rest period and tourism and spent around $ 8,4 billion. In terms of revenue from tourism Poland holds 14th position in the world. Around 10 million Poles over 15 years old went on holiday in 1996. The majority of domestic travels stayed in private accommodation. The average Polish tourist spent 9,2 nights abroad, half of this number organised their trips individually. Most popular were trips to the neighbouring countries. Around $ 2,5 billion spent by Poles abroad in 1996.The tourism industry is comprised of services rendered by travel agents and hotels. In practice its revenue is made up both directly (by transport companies, the catering ind ustry, and telecommunications) as well as indirectly by companies from many sectors of economy. The last mentioned group includes furniture manufactures, house building services, the food industry and agriculture.According to assessment of Polish Chamber of Tourism, there is room for between 8000 to 10000 travel agents on the Polish market. Approximately a third of services rendered by travel agents by major tour operators as Orbis, PTTK, Gromada and others. The Polish market ha not created a major tourist company which could operate on a European scale. A few foreign companies have invested in the hotel business in Poland by building luxury hotels in the largest Poland cities (examples include the Marriott, the vacation Inn). This sector is expected to grow rapidly. The largest owner of hotels in Poland is Orbis also being the largest Polish travel agent. Its profits includes 53 hotels, all situated in attractive location.Poland is likely to at least maintain its current position on the globose tourism market, providing the more expenditure for the development of tourism infrastructure, improving its quality and increasing on promotion.Business in PolandFor several years now, Poland has been arousing interest as an attractive place for investment and commerce. The private sector is currently experiencing dynamic growth both home-grown firms basing themselves on their own financial resources and joint ventures launched together with foreign capital, which is entering Poland in increasing amounts. Some 7,000 joint ventures have already been established in Poland, engaged in production, distribution, consultancy and other services.The giants of West European and American manufacturing and commerce are also taking part in the privatisation of Polish industry. Firms already operating in Poland include such household names as Coca Cola, Johnson and Johnson, Ikea, Siemens, Philip Morris, and many others besides.Although this expansion of international commercial activity is affecting the entire country, Warsaws status as the national capital makes it the city most frequently visited by foreign businessmen. It is Warsaw which offers easiest access to all manner of legal and economic information, and it is here that we find the headquarters of various Polish business organisations which provide organisational and legal assistance to foreign business partners.In addition to the expert knowledge which is available, those interested in doing business in Poland also have ready access to all necessary technical facilities. Orbis hotels provide professional business centres offering suitable premises, communications facilities, secretarial services and state-of the-art office equipment.Poland has also become an interesting and convenient place for all kinds of meeting, conference, congress and exhibition. All inclusive assistance in arranging the requisite facilities is available from the ORBIS Incoming Tourism Bureau, which has nearly thirty year s of experience in this field. The Bureau can boast the successful organisation of hundreds of events involving thousands of participants, and has taken part in organising undertakings of such size as the visits of Pope John Paul II to his homeland.Depending on the number of participants, meetings in Warsaw can be held in the Victoria, Holiday Inn or Novotel hotels, or in the Congress Hall of the Palace of Culture and Science, which seats 2,500. Events can also be arranged in the Holiday Inn in Cracow, the Gdynia Hotel in Gdynia, and in numerous other stately homes and small hotels throughout the length and breadth of Poland. The Orbis Incoming Tourism Bureau is involved in the provision of trio types of service* the organisation of participants stay in Poland, including hotel accommodation, transport, short sightseeing excursions, tickets for cultural and artistic events, receptions, special activities, etc.* the organisation of meetings/conferences, including the co-ordination of programmes and financial budgeting, the hire of halls, the provision of secretarial, technical and interpretation/translation services, the supply of photo-copying equipment and buffet facilities, the preparation of press conferences, etc.* the organisation of exhibitions, including the hire of display space, the construction and decoration of stands, the provision of technical assistance, advertising, publications, etc. oer the years, the Orbis Incoming Tourism Bureau has earned itself the recognition of many international organisations, including the major agencies of the United Nations and the International Congress and Convention Association.The Polish National Tourist Office (PNTO) in London is succeeding in putting the message across that Poland is the natural choice as a tourist destination. Over 217,500 people from the UK visited Poland in 1996. This makes the UK the second most important market after Germany. The rise in the number of tourists from the UK continues unabate d. We estimate that by the end of 1997 Poland will nab about one quarter of a million UK visitors, says Czeslaw Jermanowski, Director of the PNTO.He is aware of the increasing importance of business travel to Poland and promotion of the countrys diverse holiday attractions as a range of products. Within two years we have accomplished a lot. Poland is now a more interesting travel destination to the British public.Since the PNTO launched its London office in 1994 the number of tour operators featuring Poland in their brochures has increased dramatically. In total, more then 86 L1K tour operators have been selling trips to Poland in 1997. Thompson Holidays, one of the major players in British market, includes Warsaw and Krakow City Breaks in its 1997 catalogue, and has planned to extend its offer to include Polish nature resorts lakes and mountains in 1998. Jermanowski points out that Warsaw is in fact 2 miles closer to London than Madrid.Poland is also moving up the list of import ant business venues. He emphasises the Polish governments support for business tourism. Two years ago Polish authorities established a tourist board committee on business travel. It helped to create new facilities for meeting, conferences and a high standard of service for individual business travellers.This year Britains prestigious Business Travel World Magazine has once again awarded LOT Polish Airlines the title of Best Eastern European Business Airline LOT emerged clear winner in this category forward of Lufthansa and British Airways. This year LOT has carried more passengers than ever before. Non-stop London Heathrow Warsaw flights are being increased from 13 to 16 a week. In addition, April 1997 saw the start of the Manchester-Warsaw air-link, three days a week. There is also a London Gdansk-Krakow service.Travellers arriving from the UK into Warsaw or Krakow find the rest of Poland easily accessible. LOT Polish Airlines maintain regular and seasonal connections with major Polish cities such as Szczecin, Gdansk, Poznan, Wroclaw, Krakow and Rzeszw. One part of the Polish tourist infrastructure which has already been developed is Polands prepare network which is one of the most comprehensive in Europe, says Jermanowski.The Polish government has recently realised that tourism gives the country a great opportunity. Jermanowski, who was Vice-President of the State Sports and Tourism Administration in Warsaw before coming to London in 1995, was responsible for compiling the governments tourist development plan and for establishing a world-wide network of national tourist offices. Now tourism is part of Polish economic policy. VAT has been reduced from 22 to 7% on four and five star hotels. Furthermore, tax exemptions of up to 50% for creators of tourist infrastructure have been introduced.The 1990-1996 period has seen the number of hotels in Poland grow by 30% as more and more Polish and foreign chains have taken advantage of the burgeoning tourist indust ry and favourable tax law. Major chains such as Marriott, Holiday Inn, Radisson, Forte, Intercontinental and Sheraton are all represented in Poland in Addition to the Polish chains of Orbis and Gromada. The range of medium and smaller private hotels is growing fast.Poland used to be perceived as very distant, small, grey and underdeveloped country, says Jermanowski. Weve tried to improve its image. Today, Poland is a modern sophisticated country, with an air of optimism and development. Weve worked hard to verify that Poland is unpolluted and environmentally friendly. Our logo Polska, the natural choice shows that Poland can offer sandy coastlines, mountains, primeval forest and lake districts, along with cities rich in history and culture.According to the PNTOs research, the city-break Polish market is strong. Krakow recorded the highest percentage of travellers, higher then the 26 per cent visiting Warsaw, in the first half of 1997. This reflects the increased ease of access to the cultural capital of Poland, soon to be Capital of Culture in year 2000. Market research shows that Southern Poland, including Zakopane and the Tatra mountains, is a prime destination for LTK travellers. Pomerania and Central-East Poland are the second most popular destinations.The growth in tourist traffic to Poland is being reflected by the increase in the number of operators offering Poland in their brochures and the growth of travel arranged by their agencies. For instance between 1996 and 1997 Peltours turnover has increased by nearly 100 %, Page & Moy 60%, and Wallace Arnold nearly 50%. This indicates increased business opportunities for the UK travel industry, says Jermanowski. The Polish National Tourist Office in London intends to continue its efforts to promote Poland as an attractive travel destination. Nothing succeeds like success.

Professional Teachers Essay

The mediocre instructor tells. The good teacher ex knit stitchs. The superior teacher demonstrates. The large teacher inspires (William Arthur War). Teaching is more than a profession it is about being full time parents to the students. Students spend most of their hours with teachers, thus when you are a teacher, you get intot just teach the basics teachers are expected to go the extra mile for their students and ensure all the necessary requirements are met.On the otherwise hand, acquire idler be defined as gaining k in a flashledge or skills that can be useful or beneficial (www. cidde. pit. edu). Beliefs about training and encyclopedism strategies do not always ease superstar to be perplex a good teacher. Beliefs can be defined as the mental bite, condition or habit of placing trust or confidence in something or someone (www. thefreedictionary. com), therefore as you can see if a teacher believe in using a wrong strategy for learning or teaching is the correct applic ation this may cause devastating results for students.Good teaching is an act of generosity, a whim of the wanton muse, a craft that may grow with practice, and always risky business (www. couragerenewal. org). I believe that teaching, if done wholeheartedly and in effect can bring on a profound impact on students. The impact would not just be restricted to the transfer of knowledge but apprehension and guidance. Teachers should develop a bond with their students and a relationship so that students can feel safe and protected by teachers.They should be able to have the akin sense of feeling they have towards their parents or guardians. They can serve as effective caregivers loving and respecting their students, helping them succeed at the work of school, building their self-esteem by treating each student as having worth and dignity, and enabling students to gain a first-hand appreciation of the meaning of morality by being treated in a moral way (www2. cortland. edu). After pa rticipating in this course I understood that these small factors make up the bigger picture.I learned that by having these qualities would make you a unforgettable teacher and would impact on the minorren in a positive way. Being a patient teacher is besides an essential factor that leads to good teaching. As a teacher, you encounter a variety of situations and it is your responsibility to be patient and finding in all events. A good teacher must remain patient with his or her students at all times. However, that doesnt mean the teacher should let the students get away with whatever they want to. Discipline and fairness must be used as well.A teacher with these qualities is able to understand his or her students and know how to help them succeed. A teacher with little or no patience can easily give up on a troublesome student as a way to avoid the caper (sithpenguin. hubpages. com). My in class session showed me that some teachers are not patient because of troublesome childr en and they give up on the students to make their lives easier, but this should not be so. Meanwhile I also learnt that as teachers we should try our outflank with the students to help them be strike better people.If their home is not stable, we should help them as much as possible in school and do not turn them down. We should give them the guidance and comfort they are not get at home. It is our job to be affectionate with students because teachers are like the second parents/guardians for students. Different children adapt to different learning methods, therefore learning can be universal and can be accessed via multiple avenues to facilitate all learners. I believe that learning should be an engaging and rewarding experience.When children attempt to do something preferably of criticizing them, I think they should be applaud when they are right and corrected if they are wrong. When they achieve something, they should be rewarded and motivated to do better. If they do not under stand something, teachers should correct them in a positive way and make it an engaging and interactive experience. According to Professor Michele Clarke of the School of Geography, learning should be fun an engaging, thought-provoking and rewarding experience both for student and teacher.Of course, making complex ideas fun for all participants is a far from easy task but if you can change students to use their own imagination and creativity in an interactive manner which develops critical thought and deep understanding, the academic achievements can be impressive, the task memorable and the benefits for the individual long-lasting (www. nottingham. ac. uk). My Practicum course showed me that learning is supposed to be an engaging and rewarding experience for students.It must be this way in order for learning to take place, especially in primary schools because they consist of small chidden at a tender age who works well when learning is fun, rewarding, engaging and motivating. Du ring our in class group discussions I also understood that when learning is rewarding, it actually makes the children want to come to school and be enthusiastic about doing the work. Children learn best in a secure and supportive environment where provision is made for discovery, challenge and choice.Inviting surroundings enhance childrens positive disposition towards learning and a sense of belonging. Creating environments for learning is more than just a simple classroom arrangement (www. education. gov. sk. ca)The indoor environment receives the most attention from educators, children and other adults, therefore as teachers we should create an environment where colours, graphs, charts, pictures and arts and crafts are seen in abundance.This way the children would be excited about learning and they would find themselves enjoying their class sessions while, using graphs, pictures and charts as references when the teacher is teaching. Apart from the indoor environment, the outdoor e nvironment is important. The indoor environment communicates the values and beliefs that underpin the living and learning that takes place in that space (www. education. gov. sk. ca). Learning should congratulate guide play, exploration and discovery also. Outdoor activities also lead to effective learning.Doing this course, I got a provided understanding of how the environment impacts on a childs learning. I understood as a teacher it is my job to ensure that I develop a proper learning environment for my students. During our Practicum Seminar when one of our speakers a teacher from San Fernando Boys RC school came and introduced us to her classroom, I was amazed with the environment she provided for her students. Her classroom was like a resource centre with millions of materials to enhance learning in the classroom.My beliefs on teaching changed in that the traditional method of teaching by role does not do the job anymore and guarantees that any teacher using methods of lectur e, copy whats on the board and memorization will lose the students attention and kill the desire of students to learn (www. themommydaddy. com). Teachers must now evaluate themselves and move forward from these old school ways and norms and bring new and innovative ways of bringing across the lecturers/ lessons across to the class in a more interesting and interacting way.They should develop new and innovative learning strategies for the students. Groups are composed of individuals who may share some of the same knowledge and skills, however, oftentimes, members come from different educational backgrounds and have different work and volunteer experiences, which uncovers strengths that one group member may have, while others are lacking. (ehow. com) During my form three old age at school, my Technology Education teacher would often divide us into groups of four to five to do projects. These projects would not be just any plain portfolio hand up.Mr Awesome would instruct us to actuall y brainstorm, think critically and creative and build innovative objects and/or create our own piece of work. By doing this our teacher encouraged us to exchange ideas and know how creative our peers could be. Group work along with brain storming also taught me to look at a problem from different angles and understand that it could be solved via a wide range of solutions by my peers. This would encourage effective learning by students. During the Practicum course, I even further understood the importance of group work among students, because as a student myself, I do not like group work.My teacher went on to excuse that group work also helps students look at how their friends look at problems and how it encourages the child to feel comfortable if he/she does not understand something, so they can ask for help as a group and not individually. Working in a group can help individuals build long-lasting relationships establish on trust and loyalty. As group members, people learn about th e commonalities they share and differences, which lead them to seek group members they can build relationships with even extraneous of the group (ehow. com Esquith, R. 2007).As a teacher, you should do your homework also. I learned this from my lower six teacher who was always prepared for a class. She would never have to class and question the class where in the syllabus she are supposed to teach or she would never come to class and start organizing her lesson for the day, she would always come prepared and she would always make the extra time to go the extra mile for the class. For effective teaching to take place teachers should always be nonionic and their class must always be well aimned. Lesson plans is always the best method to be organized.When using lesson plans, teachers do not have to think on their feet, they are clear on the procedure to follow and they build on previous teaching and prepare for coming lessons (myenglishpages. com). I always admire my teacher for al ways including activities in her lesson plan rather than just reading and writing. Including activities in your lesson plan develop strategies to obtain feedback on student learning. A successful lesson plan addresses and integrates these three key components Objectives for student learning, teaching/learning activities, strategies to check student understanding(www.crlt. umich. edu) With the Practicum course, ,my views on lesson planning did not change , because during class, I would often remember my teacher stressing on doing a lesson plans accurately and do it for all areas of teaching. She also explained the importance and benefits of lesson planning so I held my beliefs on lesson planning to a high standard. Without students teaching is nothing and without teachers learning is nothing. All students have had hundreds of teachers in their lifetimes. A very few of these teachers they remember as being exceptionally good.Good teaching is as much about passion as it is about reason . Its about motivating students not only to learn, but teaching them how to learn, and doing so in a manner that is relevant, meaningful and memorable. Its about caring for your craft, having a passion for it and conveying that passion to everyone, but mostly importantly to your students (www. facultyfocus. com) Demonstrating that you know it. Teaching is reminding others that they know just as well as you. You are all learners, doers and teachers-Richard Bach.

Gene Therapy: Lab Report

The stead gene Is a linear fragment that does not notation an Autonomous Replication Sequence, so it could not replicate on its get and needed to be integrated by homologous recombination. The TRIP gene was a circular plasmid that contained an EARS, which allowed for it to act as an extra chromosome In the gene. The purpose was to insert a wild gene and replace the defective genes and then grow them on a medium that does not contain TRIP or LIEU to prove that the genes had been cured.To help determine if recombination took place in the LIEU gene, and to compliment negative data from the 431 LIEU drop out medium, the cured LIEU gene was compared to the diseased ELISE gene. The expectation was that the cured LIEU gene would be a different size from that of the diseased, which would be proven through a PC run of the two DNA strands after they were replicated under the same in vitro conditions. The purpose of the PC was to show what kind of mutation occurred in the mutant to showcase It to lose Its LIEU function.Methods Yeast Transformation Procedure Both hands and bench tops were sterilized by 10% ethyl alcohol and were continually wiped down at various times throughout the lab. Gloves were also worn for the duration of the lab to help prevent contamination. The first step was to obtain doth strains of yeast, AY 235 and AY 431, with the flump end of a sterile tooth pick from an augur plate and place them into two separate Offender tubes.The Offender tubes were filled with poll of solution 1 (50 ml sterile water) before the yeast was added to them. The tubes were then spun in a centrifuge for intravenous feeding seconds to separate the excess water from the pellet that formed from the yeast. The supernatant were discarded and the pellets were suspended in poll of solution 2 (0. MM Lilac 0. 01 M Tries, 8. 0 0. MOM DEED). The solution was once again spun for four seconds in the centrifuge and the supernatant were discarded. The pellets were re- suspended in 1 Po ol of solution 2.

Parker Pen

Parker create verbally An Adventure in Globalization pg. 547 1. -This is the history of the bereavement of an international marketing strategy. Which were the reasons? Analyze the 4 Ps. (Price, Product, Place, Promotion) Being one of the largest pen industries in the world, Parker Pen was a failure for having international marketing strategy. This is callable to the fact that Parker wanted its increases to fall under the plan of standardization. He called this the Janesville strategy. infra promotion, Parker Pen wanted his pens to follow the mission of one look, one enunciate, meaning all Parker products would be sold and re- offerd the kindred way in all countries the guild would make partnership with overseas. As a result, all encase and advertising would mirror the original Parker Pens in all participating countries. The problems which would arise from this is that standardization may not cater to distinct countries, who may check an involvement for specific supply of pens. For example, locations such as France and Italy are fond of expensive fountain pens.Consequently, promotion strategies would lead to the finales with regards to the distribution of products. Parker wanted all his pens to focus on a common positioning, which meant that the same types of pens would be allocated to its specified locations. The problem here is that the target markets values and interests are different across different markets, and standnot be dealt with similarly. Parker failed to empathize that that you cannot use the same tactics on all individuals because each(prenominal) individual is unique in their own way. On the same note, this reduces the level of customization and personal preference.This in like manner reduces customer consideration and individuals do not feel in that respect is a sense of providing customer satisfaction. For the product, Parker pens lose its value in the pen perseverance for providing individuals with the constitution instrumen ts they need and have a value in. The Janesville strategy was a failure also due to the fact of pricing barriers. As stated in the article, Parker produced cheap pens, which were not functional and were unable to do what they were intended to do. Leading up to this was a large controversy on the goodwill of the company in par to their actual products.Parker pen was a cognise as a company of quality, yet with this new global strategy, they failed to reduce costs yet at the same time satisfy the needs of customers. 2. -What role do people play in implementing any strategic decision? Analyze the role of Mr. Peterson, Mr. metalworker and Mr. Parker. During the crisis of Parker pen, thither were many roles being played. Mr. Peterson worked at reducing costs by laying off employees to reducing the product line to 100. He believed that entering into the global industry, it would regard a single world class agency. Both Mr. Peterson and Mr.Smith decided that Parker pens needed to target the low-end of the market, meaning low cost pens would need to be produced. This would also result in the pens being in lower quality and standards than the original Parker pens. Mr. Smith, being promoted as the new president of the Parker pen company, planned to mount the Vector on the high scale and a disposable pen named the Itala on the low scale. Mr. Smith wanted Parker pens to take on markets of the pen industry that has never been done by any other company before. He decided that this would be the success of the company in entering into the global markets.For the company, this was a large risk as green ventures are unknown are this may cause a large fall in wampum and sales. Mr. Smith also researched on the sales of Parker pens and discovered that the company had only a small share in the pen industry as most of its profits were coming from pens selling for less than three dollars. Mr. Smith decided that a change was needed, therefore pushed for the promotion of high scale to low scale products. Under the management of Mr. Peterson and Mr. Smith, 400 company managers were trained to market Parker products the same way in all locations. On the other hand, Mr.Parker was a believer of new product development, turning Parker pens into a company producing over 500 lines of products. His thoughts on the development of the global market were contrary to the ideas of Mr. Peterson and Mr. Smith. 3. -Was it a good idea for Parker Pen to produce and sell a wide range of pens from high-cost to low-cost? Why? It was not a good alternative for Parker Pen to produce and sell pens ranging from high-cost to low-cost. Parker pens are known for the quality in indite instruments and changing their production process by purchasing reduced quality materials will diminish the goodwill of the company.The first decision of determining if a company should globalize consist of the following items wise to(p) the company and its strength and weaknesses, knowing the product and its selling points, knowing the home market, knowing the target market and its background, and being able to leaves ones predetermined values, beliefs, and propositions. There are many factors that need to be taken into consideration. Contrarily, the concept of having a wide range of products can be a success if adequate research was done to understand each markets values.In low growth exploitation countries, the most viable option may be to sell low cost pens because individuals may not have the ability to afford prestigious ones. 4. -If customers from different places are buying similar products, do you think it is possible to approach different markets with the same advertising theme? Why? Customers from different places may have values in buying similar products, but it is not possible to approach different markets with the same advertising theme. The reason for this is that you need to custom to each market. You need to change your advertising strategies according to the valu es of that particular location.For example, some locations may want to feel a personal message directed towards them in order to attract them while others may want advertising to be assertive and straightforward without any underlying messages. By assisting distribution to extensive research, Parker Pens can gain a larger understanding of each markets needs when dealing with promotional planning and marketing strategies. In other words, Parker Pen took on the concept of Ethnocentrism and Geocentrism, which means that the use of strategies are the same for all countries worldwide as it is in the home country.This may be both beneficial and detrimental for a companys marketing process. Looking at standardization versus adaptation, a potential starting point for Parker Pen could be standardization however, a company must also know when to make a change. Subsequently, adaption and modification of products would need to be utilize in order to maintain brand recognition in a global socie ty. 5. -Which had been your recommendation for the international marketing plan of Parker Pen in 1982? Since Parker pens was previously established as an industry of high quality writing instruments.With a product line of 500, the company should have done more research and evaluation of each international target market before force their products into that particular country. Since Parker Pen is a company of no direct foreign marketing, in determining which products should be distributed can be handed to an expert and consultant who will perform that research. Market selection is done using secondary data from previous companies who may have been successful in international markets. some other option is to use precedence to determine whether the company will survive in the global industry.In the Strategic Decisions in International Expansion model, Parker Pen did not go through the decisions of determining whether the company was export ready and what modes of entry the company w ould enter by. There was a lack of strategy implemented on the marketing mix and how the company were to distribute their resources. For Parker Pen, there was an overuse of self-reference criterion, where both Mr. Peterson and Mr. Smith believed that a high volume of low-costing pens would perform well in locations overseas.This was a failure to realize differences and be able to put down ones own values and accept the values of customers and the target market. Consequently, there was a lack of evaluation and knowing thy target. Segmentation variables are those that involve the demographics of each individual. In high developing countries, there may be a larger group of young individuals who are looking for affordable working pens to get them through the day at school, while in high crinkle and technology based environments, individuals may value higher-priced pens because it produces an image of respect and status.

Creating Computer-based Learning Essay

Computer-based education, or e-learning, refers to online or offline learning through the means of computers. It empennage be offline through the means of CDs or it can be online wherein the student accesses an online web-based training module to come through learning. Computer-based learning leave behinds various advantages as compared to classroom learning. It pictures flexibility to the learners who can access the course at their consume pace and at their convenient times. It also enables the students to undertake space learning wherein a large distance break aways the instructor and the students.It is estimated that in 2006 nearly 3. 5 million students in the building blocked States were undergoing some kind of computer-based learning. In this essay, I will discuss computer-based learning and will also provide a sample system of a computer-based learning course. A storyboard is used to provide a blind-by-screen description of the e-learning course to the programmers, gr aphic designers, and animators who nominate the e-learning course. It contains the On-screen Text (OST) and detailed instructions on graphics and life force.A storyboard should be detailed enough to provide all the required teaching to construct the course. It should have the following minimum eight elements project information, screen label, audio/narration text, video clips if used, graphics, OST, navigation and interactivity, and n iodines to programmers and artists (Creating Scripts and Storyboards for E-Learning). The OST in a storyboard should only contain the relevant information that the learner needs to see. Transition text should only be provided in the audio script of the storyboard.This enables the learners to point on the core concepts that they have to learn. An e-learning course can have a linear or a staggered navigation. Providing staggered navigation through inserting hyperlinks or cross-references allows learners to choose their learning path, but it is more complex, provides slower navigation, and has greater transfer time (Storyboarding for E-Learning Courseware). Secondly, a hyperlink to an outside site will make the learners navigate out of the course, and they may not return to the course. It is not necessary to describe each step of an animation in a storyboard. only if the key aspects of the animation should be analysisd and the animation should be described in a separate document. It is not advisable to use too many animations in a course as an animation may take a long time to load. The development life cycle of a computer-based learning course consists of analysis, design, development, implementation and, evaluation phases. The content, graphics, and assessment are developed during the development phase. A sample outline of a course on How to Buy and Sell a House would be as follows I. receive page II. Introduction screen a.Slide 1 Opening questions (to establish motivation for learning). i. Questions on what face of hous e is required and various available options. ii. Questions on problems faced in tainting and selling a house. b. Slide 2 Common mistakes maculation buying or selling a house. III. Learning Objectives i. abandoned a specified budget and location preference, the learner will be able to identify how to buy the most suitable house for his or her needs. ii. Given a specified budget, the learner will be able to identify how to negotiate successfully with a seller or a buyer on the price and obtain the optimal bargain.iii. The learner will determine how to avoid hidden costs and charges while buying a house. iv. The learner will identify how to do the paperwork, such as house modification preparely. Unit I Finding the Best House Within Your Budget and Location Preference Unit II Negotiating Successfully Unit III Avoiding Hidden Costs Unit IV Carrying Out Paperwork the right way There will be assessments for the course one at the end of each unit and one at the end of course. A sample question for Unit II is as follows 1.Which of these are correct negotiation techniques while buying a house? a. Refuse to budge from your price. b. Request persuasively to provide additional benefits. c. Give examples of other lower cost options that you have. References Kruse, Kevin. Creating Scripts and Storyboards for E-Learning. Retrieved May 23, 2008 from http//www. e-learningguru. com/articles/art2_5. htm Pandey, Amit. Storyboarding for E-Learning Courseware. May 1, 2007. Retrieved May 23, 2008 http//www. associatedcontent. com/article/229486/storyboarding_for_elearning_courseware. hypertext markup language? page=6

High School Experience

When you dismount a new work or start a new grade you have each(prenominal) these emotions that run threw your head that may stress you out. When I started high naturalize I had some problems a extensive the way one of the problems I had was getting to develop and class on time. Another thing that I had a problem with was tout ensemble the homework and projects. The last thing that I worried about was making friends. After my inaugural social class at Brien McMahon high school I moved across town and went to another school called Norwalk in high spirits School.My first year of high school it was really fun and stressful at some points. iodin of my problems were getting to school and class on time. It was really stressful because the bus would come very too soon and I would have trouble waking up in the morning. Every first period I was late or missed class it was hurting my grade really stinky so I asked my mom if she could bring me to school in the morning. With her br inging me to school it was easier to wake up and get desexualize for school.My attendance had improved by doing that as well. During the school year I had big problems keeping up with my homework and bringing projects on time. One day I really was tired of getting bad grades so I decided to stay after school and get some extra booster for my homework and it help me understand the work a rotary better it also help me do better on test and quizzes. When I had a project I would stay after school and get an idea or advice for my project. Staying after school gave me a boost of cofidence in me and my work.After my first year at Brien McMahon I had moved to another school called Norwalk High school. The first week was monstrous I didnt know anybody there which made class very boring. The next week I was in gym class when a group of kids that used to play on my basketball aggroup saw me and made me feel welcomed to the school. I started to sit with them at lunch as the year went by si tting with them I made lots of friends my first year and it ended up being very fun.I graduated at Norwalk high knowing so much people and having a lot of friends when I look back to it im glad I went there and I wouldnt change it for nothing. When you start a new school or start a new grade you have all these emotions that run threw your head that may stress you out. If you just think about the positive In school you will have a lot of fun and learn a lot. One good effort you should stay in school is because you need a education it will help you in the long run.

Journal on “Beneath the Shadows of the Freeway”

The main point of the author in the poem, Beneath the Shadows of the Freeway, is that a cleaning lady, in time if shes married to a man, should stock-still be able to support herself and not be simply dependent on her preserve. In addition, the author pointed out in the poem that as a muliebrity grows old she should learn basic skills in life that would allow her to survive. To illustrate her points in the poem, the author apply two characters, grandma, who is an independent woman, and her granddaughter, who is a woman still learning how to become independent.In other words, the grandmother represents the recent as she is experienced and does not rely on anyone else to survive while her granddaughter represents the future as she is still learning to be self-supporting. In the poem, the author portrayed how grandma lived her life after she left her husband who almost tried to kill her. The grandmother was depicted as a woman with various skills such(prenominal) as planting gera nium and, as stated in the poem, being able to trust what she builds with her own hands. In addition, the author also showed the granddaughters admiration for her grandmother and her survival skills. This was shown in the last lines of the poem wherein the granddaughter utter that someday she too will be able to learn how to plant geraniums and build things with her own hands. In short, the granddaughter believed that she must acquire the skills of her grandmother so that she wont be solely dependent on her man and would learn to stand up on her own two feet.The author was very convince in emphasizing her points throughout the poem as she used situations that are happening in the sure world. She used the grandmother as a symbol of an independent woman who young girls should emulate, which is shown in the granddaughters desire to become like her grandma when she grows old. I basically agree with the author that a woman should learn how to be independent even if she is married as t his will greatly help her in situations wherein her husband is not present.

Ronnie Steel’s Drug Addiction

From the list of selected platters, the one that stuck out to me the greatest was Ronnie Steeles, My Own Worst oppositeness A Memoir of Addiction. This rule book observes the parallels between addiction and self-image. This book takes the reader into the mind of Ronnie Steele and analyzed how he not only coped with his addiction but how the addiction made him who he was. The reason why I enjoyed this book over many other autobiographies that I have read before is that Ronnie allows the reader to diving event deep into the realms of his life.By reading this memoir I could tell that Ronnie poured out every inch of his disembodied spirit and soul into the pages. In order for the reader to gain a deeper understanding about his troubling addictions, Ronnie sacrificed his secretiveness and intimate life fl be relationships. As I finished reading this book I began searching roughly feedback on the net, positive and prejudicious. Many of the positive comments on this book exclaims how this autobiography helped them cope with the extremities and hardships of addiction in the present day world.The negative feedback, though, foc enforced on how Ronnies stories seemed lavish and fabricated. Many of the people who wrote the negative comments focused not on the mission of the book however, they focused on the satirical writing style and how the story related to present day extremities. Ronnie concludes his autobiography by stating that his biggest plight for this book is that he hopes it result influence someone to stop drinking, smoking, cheating, and lying. This book explores the differences between succumbing and overcoming an addiction.The protagonist, Ronnie Steele, dives into the realms of testament as he attempts to shield modern addicts and future human creations who be interested in drinking and smoking from the same trials and tribulations that he went by. passim the book Ronnie consistently mentions how he was the sole cause of his substance abuse. He tells the reader that he mat up like he couldnt control his urge for alcohol, thus forcing him to continue to do it. Ronnie mentions how alcohol was not the only thing he was addicted to lying, cheating, and smoking was a part of his addiction.Through months and months of dealing with his addiction, Ronnie ultimately was forced to go through treatment. He gives a detailed account of his thoroughfare to recovery and how it was rugged yet necessary for his well-being and the future well-being for his family. Ronnies partner, Sarah, was a very good cleaning woman for seeing him through his recovery and treatment as he dealt with his addiction. The thing that surprised me about this autobiography was how Ronnie identified one of the sources for his addiction early childhood problems.Being a psychology major, I chouse that many psychological abnormalities, such as addiction, can be explained by environmental factors. Ronnie gives a detailed account of how abuse was a huge and vital part of his childhood. The theory that is evident in this book is the on addiction. Addiction is described as using a drug in a direction for which it is not attended for, that will lead to long or short term harm to the substance abuser or others, and the result in the user no longer being able to be responsible for(p) for his/her thoughts, feelings, or behavior.DSM-IV classifies addiction and drug abuse as a maladaptive pattern of substance use leading to clinically significant impairment or distress. There are currently five distinguishable seats that covers addiction medical model, psychodynamic model, social model, moral model, and bio-psycho-social model. The model that seems to cover the key experiences in this book is the psychodynamic model. This model explains how drug abuse and addiction is a symptom of underlying psychological problems and is used as a maladaptive psychological coping strategy.I came up with the conclusion that this model fits with the essence of this book because Ronnie uses drugs to conclude his internal conflict with the person who abused him in early childhood. From reading this book and exploring Ronnie Steeles online blogs I can include a few different things about drugs and society. I can conclude that drugs are a big part of societys coping mechanism.From the information that I know from being a Psychology major and the information I received from reading this book and blog, many addictions are triggered by drug abuse from use of drugs to cope with past and present day problems. In this autobiography, the main character uses drugs as an outlet to forget his past with addiction, though, comes rehabilitation. I can also conclude, from this autobiography, that rehabilitation in America works. I can conclude this because Ronnie had fought a great fight with addiction to alcohol and through the encouragement of his partner and his rehabilitation he overcame it.It was a difficult battle and struggle for Ronnie but th e fact that he overcame his addiction and uses his book as a catalyst for help for other addicts is amazing and excite to me. In all, I call back I made a great choice in selecting this book out of the many novels on the list. This autobiography explores not only the recovery from addiction, but also the road to recovery. I love how Ronnie is so open with his testament and how he wants his book to inspire others. I believe this book is a great read and I really appreciated this being on the list.

Kfc strategic brand managemnt Essay

The abstain provender industry in Malaysia is saturated with players such as McDonalds, KFC, Wendys, chilis, Nandos and the homogeneous. The industry is relatively large in harm of the participating sends in fast food business. stiff food business is categorised according to the food served as healthful as their facilities and locations. in that respect atomic number 18 restaurants selling specificall(a)y burgers, pizzas or only chicken, Mexi tin can cuisine and many others. According the location, roughly restaurants atomic number 18 drive-ins whereas others provide in house catering as salutary as off premises catering.The grocery store of the fast food business is stratified, exactly all in all inclusive of all groups of the troupe.As observed in many restaurants, they provide repasts even for children, hence allowing all ages to enjoy their meals from the restaurants. Fast food business enjoys a high level of prominence in Malaysia as the trend of home cookery is currently on the fade, and the intertwinement of a busy life, promotes the fast foods as the reliable and available sources of food during breakfast, tiffin and dinners. Moreover, the eating habits of Malaysians give a good breeding ground for the fast food industry to undulate as mickle be fond of food and eateries feel become places where business deals atomic number 18 think as well as assignments completed, for instance Starbucks. As per this year, it is projected that the sales of this industry will vamoose up according with the increase of tourism as it is the proclaimed year of tourism this will lastly see, the increment in revenues collected by the fast food restaurants as the tourists will add up to the current race in Malaysia. 1.2COMPANY OVERVIEWThis study focuses on the marque of KFC or otherwise as know as Kentucky Fried Chicken. This is an international note that hosts a large number of franchisees all over the world. KFC started in USA, and slowly infiltra ted the rest of the world with its premier tasting chicken. In Malaysia, this disgrace started its operations in 1973 it has sustain a healthy growth over the years with many divulgelets being opened all around.With the foundation garment of Meals on Wheels, customers are able to be delivered food upon orders made through the internet or by the phone. The fast food business is very competitive as there is a stiff opposition in securing market. The plenty number of fast food makes the contest even higher and harder, moreover,it is not elementary for newer businesses to penetrate especially if such a business does not do so with innovation. KFC has enjoyed recognition and for sure it is a major punctuate. However with all the fame, KFC struggles with committedness from customers. guest committedness is the persistency of customers having a bulletproof purchase blood with the business. Loyal customers are those who celebrate purchases with the item defacement regardle ss of any changes.Customer verity can be expresses in two ways either as a demeanour or the number of clock that a customer comes back to purchase from the same note. The increase of competition may be attributed as one of the causes that lead the decrease of loyalty. This is because the market is flooded with any options which a customer may be able to choose from. Moreover, innovative strategies and more value added service to purchases tend to decrease loyalty. The perception of service value is an important occurrenceor that builds or destroys loyalty. It has been an area where many brands have been concentrating on in order to keep in phase with the on-going competition. KFC has attempted to revise its menu and bear new stuff that will make its brand more adorable to customers. Initially, KFC has been centred on its 11 spiced convention of chicken. The core growth I KFC is its fried chicken over time, the brand has added burgers, pokkits, rice and potatoes to its menu so as to improve the menu by diversifying what they offer. 1.3BRANDA brand is termed as an identification of a particular product or service that is specifically different from other product. The study of brand equity and its perplexity produces loyalty from customers that is highly associated with satisfaction. Brand equity that takes a customer centered approach enables the easy being and maintenance of loyalty. Brand equity, as explained by Keller consists of brand salience, cognitive process, vision, judgement, feeling and brand resonance. Keller portrayed the composition of brand equity in a form of a pyramid where brand salience forms the run aground and brand resonance is at the apex of the pyramid. 1.4SALIENCEThis is at the base of the pyramid, and in fact it is the foundation of a brand. This depicts the extent that a customer con nervers your brand during purchase. It deals with the situation whether your brand is recognisable oreven well view of by customers. for the success of any brand, there is a need of having a strong salience amongst customers, as this wil affect the chances of your brand being sold or even adored by customers. KFC fares reasonably well with salience, as its products carry much recognition as well as they is by and large accepted by the market. This is evident by the fact the chicken meals served there as it is distinguished for only selling astonishingly tasting chicken. Brand salience consists of brand awareness and brand associations. Brand awareness is defined as the extent to which a product is recognised and recalled. Brand associations are the connotations that surround the product. As explained above, salience forms the base of brand management that eventually leads to loyalty and satisfaction. If at all a company lacks or has tokenish salience, it is highly likely that it shall face much challenges to sustain its existence. 1.5PERFORMANCEPerformance is on the second tier of the brand equity pyramid. After the e stablishment of the brand identity in the salient base of the pyramid, next is the instruction execution and imagery. To further mark a distinction of a product from another, there is a need to bring out or show how the product performs, albeit its functions or in what way does it satisfy the need and desires of customers. Brand murder highlights its relevancy, value and service of the product. In terms of KFC, the performance is at the capacity of a meals restaurant where distributively meal is value added to allow the customers to enjoy partaking their meals. However, in the performance of the service, many flaws are identified in KFC that may amount to the decline in loyalty. Apart from the rich flavours of the food as expected, the service inclined is usually below expectation. at that place are usually long queues in the outlets as well as the level of tideness and cleanliness is a debatable issue. These factors give a low perception of the service given, hence a potentia l obstacle to customer loyalty. 1.6IMAGERYThis term encompasses the image and personality of a brand. The image of the brand is what the brand projects or portrays to the customers whereas brand personality reflect on the values and visions that a product embraces. Actually, brand imagery is all about the definition of a brand. This is important as it describes the features and peculiarities tat are unique tothe brand alone. KFC attempts to project itself as a restaurant where a family can always have reliable means. On top of that, it has identified itself to be selling halal food of which it is an added advantage with regards with the high number of population in the country consuming only halal foods. More so, it has identified itself as children-friendly by providing kiddies meal as well as areas where kids can host their birthday parties. In general, I has established itself to be a casual dining area where individuals can enjoy their meals in a relaxed manner. 1.7JUDGEMENTSThe se refer to the some of the responses from customers towards the products. This covers judgements in terms of action as well as spoken word on the product. Furtherly, judgements of the brand acts as a feedback mechanism to the brand by showing whether the customers as the sole market for the product are by any chance impressed with the products. KFC has been able to gather positive comments over te quality of service and the items on the menu, but there has been a slump in the feedback that has been received. Customers judge it as being an innovative compared to the other restaurants. This has pushed KFC to revise its menu items and introduce some tangible changes to the products, for instance the admittance of Zinger burger Reloaded, and in a bid to diversify their menu items, the introduction of more fish based meals in the menu. 1.8FEELINGSFeelings towards the brand work hand in hand with the judgements over the brand. This is more likely the satisfaction step of a product amid st its customers. It addresses the potential feelings that are harboured by the customers to the product and the service altogether. The issue is whether it makes the customers feel all the positive feelings and emotions towards it. KFC is positively thought of by many customers as the meal is quite special in a way. Together with the corporate social responsibility program it has em disallowked on the one of building homes for the homeless, the society does not repel it as it is a positive act. In addition to that, the number of employment it creates, alone, allows people to develop a positive outlook to it. 1.9RESONANCEBrand resonance is at the topmost part of the pyramid. It reflects therelationship between the product and the customer. It expresses the level of attachment that a customer has to the product. More so, it points out the level of amour the product yields on a customer. Brand resonance is measured in terms of its activity and intensity. The learning and extent of t his engagement between the product and the customer result as the product of the salience, performance as well as the judgement and feelings bore by the customers to the brand. KFC seeks to maintain a high level of attachment of customers. However, it should be noted that, loyalty has a foundation in keeping the customers satisfied. The approval of the customer, in terms of the feedback from the customers help in the building of better channels where loyalty is groomed.10.0RECOMMENDATIONSIMPROVEMENTS IN THE QUALITY OF SERVICE OFFERED.There is always room for improvement in terms of the services rendered by the company. The reluctance to improvements is costly. This is evident from the fact that retaining a customer is less costly compared to the conversion and recruiting new customers. With such knowledge, it is essential that operational activities are constantly under review as well as scrutinised for their performance. The review of feedback is necessary as it generally maps out the perception of the service by customers. Such improvements can be in the form of fast service provision as well as more levels of hygiene in the outlets.TRAINING OF lagin order to increase the responsive nature of the brand, there is a need to continuously use up the staff of the company so that the product and services offered are distinguished from their high levels of credibility and performance this is interpreted as good perception of the brand by the customers. KFC should implement the time to time checks and teach to the employees to make sure the customers are attended to with utmost importance. BRAND MARKETINGTo improve on the loyalty of customers, it is suggested to reinforce themarketing strategies undertaken by the company. Market strategies are based on the 4 Ps are Product, Price, Product and Promotion. An effective marketing mix will enable the brand to be positioned in an expedient place. For the case of KFC, the brand manager may opt on placing more promotion s and refining the product in order to better suit the wants of the customers. the marketing of the brand should aim at establishing satisfaction on the side of the customers so that loyalty can be promoted. INTRODUCTION OF DISCOUNT CARDSThis suggestion directs to the introduction of card game or coupons that will offer discount upon purchase of the products. It may be a way of marketing, but it actually serves both purposes marketing and loyalty in customers. These cards or coupon act like a link between the customers and the brand since the customers may view it as more economical operate to utilise the coupons or cards to purchase the same brand. In other sense, these cards give a sense of relation, making it fussy for customers to switch brands as they will consider this as the switching cost. cerebrate ON A REPEAT BUSINESSWith the market competition set so high, it is crucial for a brand that seeks to maintain customer loyalty to gear the operational philosophy towards genera ting an atmosphere that encourage retell purchases. The brand manager should focus every aspect of the brand to achieve this goal. This will help to maintain loyalty in customers as repeated transactions are highly encouraged. This can be in the form of giveaways, or reconcile products when a certain number of purchases re made. For instance, KFC may offer free meal on the fifth visit to the restaurant. This helps in locking the customers in the restaurant. PERFORMANCE MANAGEMENTThere is a need of assessment of the performance of the outlets in order to be able to raise the bar of standards higher, keeping in mind that satisfaction is key to customer loyalty. This assessment can be carried out by considering the comments of the customers s well as by assessing whether the key performance indicators are achieved in due(p) time and thoroughly. In the scene of KFC, this is possible through the crosscheck and assessment of the outlets by putting a comments corner where customers are free to leavecomments with regards to the service they got. TEAMING UP WITH TRENDSThe society at present is flooded with trends. This can be in the form of personalities, games or even movies. The teaming up with whatever is trending in the society puts the brand in a position where it hammers a competitive advantage over the market. For instance, McDonalds is assured with loyalty from customers by the contract it as with te upcoming FIFA World Cup. KFC should follow suit with the sponsoring of a bang-up event, and thus, it will also secure a great deal of allegiance from customers.CONCLUSIONCustomer loyalty is an advantage for a business because of two main things. First, loyalty asures increased revenues and sales and secondly, loyalty gives a prestigious feeling. Any flourishing business desires to be known by the population as well as attaining profits from the service rendered. KFC is a brand that is mature in the market hence, it has experienced times and times of revenues, however loyalty is slumping. The time is right for KFC to re-invent itself, not only on what meals they sell, but a wole change that will rejuvenate the business. This sort of changes aims to be innovative and strategic, and will target the operations of KFC as a brand. KFC should strive to have the competitiveness that is market wothy.ReferencesGarvin,D(1988),Managing quality the strategic and competitive edge, Free Press, new-sprung(prenominal) York. Jacoby, J. & Chestnut, RW (1978), Brand Loyalty Measurement and Management, John Wiley, New York. Loverlock, C. & Wirtz, J. (2004), Service Marketing, 5th edition, Pearson Education International, New York. Boulding, W. et al., (1993), A dynamic process model of service quality form expectations to behavioral intentions, Journal of Marketing Research, Dyer, W., (2003) The Family The scatty Variable in Organizational Research, Entrepreneurship Theory & Practice, 27(4). Australian Oxford Dictionary, (2004), available at http//www.oxfo rdreference.com/view/10.1093/acref/9780195517965.001.0001/m-en_au-msdict-00001-0051392 accessed on 12 April 2014 Huse, M. (2000) Boards of Directors in SMEs A Review and Research Agenda, Entrepreneurship & Regional