CONTEMPORARY ISSUES IN MARKETING Essay Example | Topics and Well Written Essays - 2000 words

CONTEMPORARY ISSUES IN MARKETING - Essay Exampleh the expert advancements, the merchandises have also widened which makes trade trickier as now there is a plethora of grocery stores and e actually market has its own individual needs. Thus communicating with every market is different and requires the usage of different marketing tools. Clever combinations of these tools with the help of engine room can increase gross revenue manifold or mismanagement of these very tools can hamper sales. It is up to the firm how it wants to get their message across to the target market. However, Kim and Smith (2001, pp. 211-222) adds that incorporating technology has now become essential and every firm now needs to excel in it so that it can face competition globally.Toyota is adept at its marketing communications. This is because it has reached at the top as it is the biggest manufacturing business and seller of cars in the world. However, as per Liker and Hoseus (2007) marketing communication h ave to be varied according to the market segment, their demographics and the economic factors etc. for instance when the firm marketed its car Yaris in the UK after their through market look into they focused on women aged 25-50. Kotelnikov (2010) explains that they also relied on integrated marketing communications which means utilize several media together to get the brand message across to the target market. As per Schrage (2010) they had a pre plant gathering where , then trained the dealers regarding the message, developed personal relations with the media and then after the launch communicated their return to the target market with the same message. The result is that the message stays with the consumers for a longer time.A sales promotion is something that the firm doesnt focus much on because of the product type. They do have regional sales promotions where they sell different models at a discounted price. This is however limited argue Liker and Hoseus (2007) due to the taxes regard in different countries which affect the prices. To increase the